In the fast-paced world of equestrian events, from local competitions to prestigious championships, promotional merchandise plays a key role in branding, recognition, and creating lasting memories. High-quality and well-designed promotional products can elevate an event’s impact for everyone from participants to sponsors, or even the event organisers.
At Graphic Arts Group, we have had the privilege of working closely with the equine industry for over four decades, and one of our standout projects is the British Dressage commemorative competition stable plaques. These plaques are not just simple mementos – they are symbols of achievement and a direct representation of our dedication to quality, precision, and creativity.
The Role of Stable Plaques: A Tradition of Excellence
Stable plaques have been an essential part of equine competitions for many years. This is where our partnership with the equine industry began. As the official provider of stable plaques for British Dressage, we’ve had the honour of producing awards for some of the most prestigious competitions in the country.
What makes stable plaques special is their durability and cultural significance in the equine world. Unlike rosettes, which can easily be forgotten or worn out, plaques are designed to stand the test of time, providing competitors with a lasting keepsake that carries the sponsor brand and competition namesake long after the event has concluded. They are an integral part of prize-giving ceremonies, and for many riders, they are the most highly valued keepsake from the events.
Sustainability Meets Durability
One of the latest developments in the stable plaque production process is the shift to recyclable materials. Traditionally, the plaques were made from plastic to withstand all weather conditions, something that’s essential for outdoor competitions. However, in keeping with the growing trend towards sustainability, their production has moved to a recyclable material that maintains the same high standard of durability, while reducing environmental impact.
High-profile events offer metal plaques to convey a sense of prestige and quality. These metal awards are perfect for the more distinguished competitions, providing a premium feel that enhances the overall experience for both competitors and spectators.
A Platform for Sponsors: Incorporating Brand Logos
The equestrian industry often relies heavily on sponsorships. Stable plaques meet the high standards required to showcase sponsor logos and help them stand out. Incorporating intricate logos and custom colour combinations is key to ensuring that sponsor logos are seamlessly integrated into the design. This not only provides sponsors with exposure but also helps create a cohesive look for the event.
Comprehensive Event Merchandise: More Than Just Plaques
At Graphic Arts Group, we don’t just stop at plaques. We provide a comprehensive range of branded merchandise to suit every event. From thermal mugs and branded clothing to pin badges and score sheets, we can produce a wide array of products that help elevate the overall event experience. Whether you’re looking to provide competitors with a keepsake, thank your sponsors, or engage spectators, we’ve got the tools to make it happen.
Our ability to handle everything from design to production and delivery has made us a trusted partner for British Dressage and many other equestrian organisations across the country. No matter the scale or complexity of the project, we pride ourselves on delivering high quality items that reflect the spirit of the event.
The Impact of Quality Promotional Merchandise
Promotional merchandise isn’t just about handing out free items – it’s about creating lasting connections between the brand, the event, and its participants. Merchandise serves as both a marketing tool and a lasting reminder of an unforgettable experience.
The relationship between Graphic Arts Group and the equine industry is a testament to the importance of delivering high-quality, tailored promotional products. We are proud to contribute to the success of many events in the annual equestrian calendar. Providing meaningful merchandise that supports an event and leaves a lasting impression on everyone involved leaves a great sense of achievement for participants and organisers alike.
If you’re organising an equestrian event and want to make a real impact with your promotional merchandise, trust the experts who know the industry inside and out. Contact Graphic Arts Group so that we can help you create a range of branded products that align with your event’s goals and ensure your competitors and sponsors walk away with something to remember.
As Katharine from British Dressage says: “Just to say thanks so much for rushing these through, they look great and competitors are happy!”
That’s the kind of impact quality promotional merchandise can have.