The Project
Bowmer and Kirkland, a major contractor, successfully tendered for a £33m project to
create a new Faculty of Arts building for the University of Warwick.
With significant building works planned to take place over several months, the use of printed advertising hoardings was identified as the ideal way to improve the look of the development, while promoting the new building to current and potential students.
The Brief
The contractor and university were both looking to showcase the new building in a vivid and eye-catching way, to fully communicate the creativity, vibrancy, and innovation that the new campus would embody.
With a lengthy building and fit out project ahead, they needed an advertising hoarding solution that would be gain attention and withstand busy footfall and environmental factors.
The Solution
Our aluminium composite, wide-format site advertisement hoarding panels offer vibrant full colour printed and laminated graphics, turning a construction project into a striking advertising space. After a site assessment and consultation, we agreed this would be an ideal solution for the works.
We provided over 300 metres of high specification, hardwearing and visually striking advertisement hoardings, and utilised bright, vibrant colours alongside thought-provoking imagery, to successfully communicate the core values of the university and create a focal point for the construction project.
The project closely adjoined busy roadways, so to ensure it ran smoothly and safely, we also provided traffic management and planning to minimise any disruption.
Resulting in a seamless, successful advertising campaign for the customer.
The Result
The visually striking and durable advertisement hoarding boards were a success, with a large volume of enquiries and public interest in the project from the offset. The detailed brickwork designs blended into the background environment and provided a canvas for communicating all the key information about the project and create a buzz about the new university campus.
Why use Advertisement Hoardings?
Advertising hoardings are the large boards erected around a construction site, which can be, and sadly often are, left blank. These spaces are often a fantastic, prime space advertising opportunity and one of the most effective outdoor marketing canvases available.
Printed site hoardings often prominently feature eye-catching printed graphics, innovative designs, and can be used to relay important marketing information about a project to passers-by.
A great way to enhance the look of a development or construction site whilst passing on information about what lies behind the fence, advertising hoardings are a unique and impactful marketing solution that can be maximised on any size development or construction site.
To discover more about Advertising Hoarding, or how you can utilise your advertising spaces more effectively contact us today.
