Attending a trade show exhibition can be a great way to showcase your product strengths, increase brand visibility and attract potential clients.
Attendees come because they are on the hunt for new products. Better products. Products they need to improve their own business.
A well-designed exhibit, which effectively shows off what your brand can do, will engage visitors with a genuine intent to purchase. At the same time, it will help you gather contact information for future targeted marketing campaigns.
In order to make your trade show appearance worthwhile, it’s important for your exhibition stand not only to stand out from the others, but also to really represent the message you want to send out as a brand.
Makes sense, but what is it that achieves these goals and what makes for a great exhibition?
Here are three tips for a successful trade show run.
Promote before the event
Make sure you get the word out about your exhibition before guests arrive on the floor. If attendees arrive excited for what you have on display, you will have increased foot traffic and a better chance to connect with potential clients on a personal level. Pre-show campaigns can include social media, targeted emails, promotions and press releases.
Choose colours wisely
It’s obvious that an attractive and eye-catching display will garner more attention than a plain or boring one. However, take that a step further and think about how you want visitors to feel when they see your exhibit. Take a look into colour psychology. Certain colours incite certain emotions. For example, blue can be calming and intellectual, but might come off as cold and uninviting. Yellows and oranges are bright, warm and positive, but could gear toward a younger audience. Red attracts attention and is bold, but some might find it too aggressive.
Utilise lighting
Humans are instinctively attracted to light as it has always played a vital role in our survival. Therefore, it’s no surprise using lighting techniques can help your display stand out in a room full of exhibitions. For a cost-effective and portable lighting solution, consider using a backlit fabric display to brighten and enhance your visuals. It’s easy to use, energy-efficient and adds just the right amount of glow to show off your materials.
Don’t let the idea of setting up a trade show exhibition intimidate you. If you put in time before the event to promote properly and design a display that effectively communicates who you are and what you can do, you will be guaranteed to increase brand awareness and energise your brand along the way.
For more tips on how to create a superior exhibition and boost sales, contact us.