Promotional merchandise continues to evolve and 2025 is no different. Changing customer preferences, sustainability initiatives, and the ongoing demand for products that are not only functional but also reflect brand values are the main priorities and driving forces.
Whether you’re looking to promote your brand, build relationships, or simply give something useful to your customers and staff, it’s worth keeping an eye on the latest trends. Making an impact is key, but it’s hard to know where to start with so many choices.
We’ve consulted our crystal ball
Here are some of our predictions for the top picks this year in the world of promotional merchandise.
1. All Things Sustainable
Sustainability has become more than just a buzzword—it’s a necessity. With increasing pressure from customers and industry, companies are truly embracing eco-friendly products in a big way.
If your brand isn’t thinking about sustainability, it might be time to start. Here are a few promotional products that are top of the list:
– Made of Recycled Materials: Products crafted from recycled materials continue to rise in popularity and they are a great way to promote your brand while minimising waste.
– Recyclable Products: The range of items that are recyclable is expanding and it’s a great way to ensure your merchandise (and your brand) won’t end up in landfill.
– Carbon Neutral Options: Not only is important to check the materials, but the miles the product does during production and delivery have an impact on overall eco-friendliness.
Looking at all of these together is important. For example, a recyclable bottle is a great choice, but not if it’s travelled around the globe twice during production and delivery because the carbon emissions from travel override the good you’ve done in materials choice.
2. Everest mugs
Mugs have always been a favourite item and Everest mugs are the latest must-have item in 2025. Be the first to get these mugs in your customers’ hands and promote your brand in style.
Inspired by the success of lifestyle brands like Yeti and Stanley, these mugs provide a premium, stylish design that can be easily customized with your brand’s logo. With their sleek look and functional design, Everest mugs are perfect for customers and staff, whether it’s at the office or on-the-go, these mugs are just a great choice all-around.
3. Biscuit and sweets branded tubes
It’s hard to resist a tasty treat, and what better way to promote your brand than with delicious biscuits and sweets? These gift tubes are emerging as a fun and memorable option for branded merchandise in 2025.
Packed with individually wrapped biscuits or other sweet treats, these tubes can be fully customised with your brand and distributed during events or as part of a promotional campaign. Not only do they stand out as a thoughtful gesture, but most people will share the fillings as well and enjoy a sweet treat with colleagues and friends.
4. Ceramic mugs – with a little flair
The two-tone mug has become a trendy and versatile option for businesses. These mugs stand out because of their eye-catching design, featuring a contrasting interior colour. The vibrant colours make it easy to match with different branding and the classic mug shape makes it familiar and practical for everyday use.
These mugs are particularly great for companies looking to infuse a little more personality – and a bit of flair – into their promotional merchandise.
5. All things Tech and sets of merchandise
When it comes to tech merchandise, sustainability is gaining traction and more and more these are being made from recycled plastics.
If you’re looking for a way to offer branded tech items while staying eco-conscious, there are more options than ever before. From USB drives to wireless chargers, the range has something for every tech-savvy audience.
6. Branded clothing and workwear
As clothing continues to be a popular promotional item, businesses are seeking options that reflect both style and sustainability. One standout option is two-tone clothing that offers plenty of potential for branding, allowing for the brand colours to stand out prominently on the garment alongside logos and campaign messaging.
Whether it’s t-shirts, hoodies, or jackets, these garments stand-out with stylish colour combinations that provide a branding that recipients will wear time and time again – customers and staff alike.
7. The Notebook – a familiar friend
In a digital world, sometimes the simple act of jotting down notes on paper is still the best way to connect. So how do you stand out with something so ‘boring’?
Stone paper notebooks and other unique materials will stand out from the crowd in 2025, They offer a sustainable alternative to traditional paper products with a twist that piques interest from customers. The stone notebooks, as their name would suggest, are made from stone, and they are not only eco-friendly but also durable and water-resistant. They offer a sleek, high-quality look that makes them perfect for corporate gifts or giveaways.
Wrapping It Up
In 2025, the promotional merchandise industry is making significant strides toward sustainability and practicality. Whether you’re looking for eco-friendly products, trendy new designs, or something a little different, these picks are sure to help your brand stand out. From recycled materials to tech gadgets and stylish clothing, there’s something for every brand to make a statement this year. Stay ahead of the trends, and make sure your promotional merchandise reflects your company’s values and resonates with your audience.
Did your crystal ball match our predictions too?
Contact the team and tell us what you think.