The Brief
TUI Cruises had a requirement for a high quality range of gifts for their Platinum clients. An innovative way to present the gifts was also required which enhanced their perceived value and was sufficiently robust to withstand mailing.
The Solution
Graphic Arts provided a range of premium merchandise that fully complimented the TUI brand. We provided the items presented in a fully bespoke box. The box had a carefully designed plinth to hold all of the items in place, suitable for mailing through the client’s internal system. The client was very pleased with the end result and the promotion was a success.