About Peloton
Peloton is all about bringing fitness classes directly to their customers – in their homes. They bring immersive and challenging workout sessions in a more accessible and efficient way through a range of products and services available.
As a large organisation, providing classes throughout the world, the requirements for safety labelling and manuals for the equipment is a key factor in the use of the products. Getting this right is an important task for the Peloton team and the international element adds complexity.
Our Collaboration
Graphic Arts Group has partnered with Peloton on various print and production projects. Originally, we were contacted to provide manuals for their Peloton Bike and Bike+ equipment. These manuals would form part of a pack that was delivered alongside orders. They needed to be clear and concise, but also ensure that each of their customers was able to access the information needed in order to use the equipment properly whilst at the same time being clearly branded and functional.
The Project
During discussion of the project, it quickly became clear that the manuals were just a small part of a much bigger project, and we were able to provide them with complete decal/manual kits, making procurement much easier for them.
The Manuals
Peloton was keen to ensure clear and concise user instructions are included with the bikes to help their customers. It was important that users had the information they needed in order to add value to their experience and ensure the bikes are used to their full potential.
Working with our colleagues from the USA, the specifications for the manual and instructions were set to US specifications including paper sizes and other international standards.
The Labels
We know labels and whether you need logo badges, decals, facia labels, name plates, ID tags, or simply to help your customer operate your product correctly, we manufacture them all, and have decades of experience in making your product look as good as it deserves.
The Peloton labels are produced in high performance polycarbonate with 3M300LSE ultra high bond adhesive for the ultimate in durability, ensuring that the labels stay looking good for the lifetime of the equipment.
Results
The materials were translated to several languages for distribution to different countries. Overall, we were able to have a strong understanding of the project to ensure that the process was smooth and efficient for the client.
Graphic Arts Group was able to act as a single port-of-call for Peloton to put together to make sure there was consistent quality and performance throughout the range of products. We appreciate the opportunity to support Peloton with their world-leading fitness equipment.