Checklist for Maximising the Effectiveness of Exhibitions
Exhibitions offer an excellent opportunity to raise awareness, generate leads, sell products and check out new trends. With so many exhibitions and events to choose from, it’s essential that you research the options, plan your events calendar carefully and make the most out of your attendance through effective planning and follow up. We’ve put together […]
Breakthrough – Merit’s Virtual Reality Innovations
The technology will transform what people can do at exhibitions. Sir Richard Branson saw a lifelong dream come true as Virgin Galactic crossed a new frontier recently. It became the first vehicle built for commercial passenger service to reach the edge of space. He said: “This is a momentous day and I could not be […]
Why it Works – In Retail Times
Whether it’s turning the right taps or scoring commercial goals, there are a number of factors that influence how and why retail displays work. From bathroom taps to self-playing pianos, the form and functionality of the retail display will have the strongest influence on sales success, even if it is subliminal as far the customer […]
Creating Engaging Retail Displays that Deliver ROI
We explore the various elements that contribute to creating engaging retail display stands that deliver ROI Retail success and the maximising of sales are achieved through presenting your products within effective, eye-catching bespoke retail display stands that stimulate customer engagement. Here, we explore the various elements that contribute to creating those engaging retail displays that […]
Retail Display Partnership with Excellence as Standard
Merit Display offer both creativity and practicality to all their product display units along with a quality construction to withstand regular customer interaction. A new retail display partnership will boost sales for members of Excellence as Standard, the fabricator and installer programme dedicated to promoting excellence across the window and door industry. Excellence as Standard […]
Steps to Help Boost Your Retail Display Impact
Your gains will be greater if you provide a memorable experience that showcases your product’s benefits Retail displays offer the perfect opportunity to build brand awareness fast, giving your customers a hands-on experience with your product. Here’s how to do it right. Devote your time to stand design and strategy… Your retail display stand represents […]
Retail Displays – How to Achieve Sales Success
By motivating and engaging with customers, you will also make their buying experience much more enjoyable which is a strong way of maximising sales. Capturing the customers’ attention Providing the opportunity to touch and feel Using the right skills and experience Robert is an ideal customer. He already knows the kind of product he wants, […]
Five Lessons About Immersive Technology at Events
Visitors need encouragement to get the most from the experience AR (augmented reality) and VR (virtual reality) are becoming increasingly important at exhibitions and events on certain kinds of stands. And here are five lessons to follow when introducing AR and other immersive technology to ensure success: 1. Think about ‘why’ There’s a lot of buzz […]